In a stunning display of what experts are calling 'peak performative allyship,' CEO Chad Thundercock of MegaCorp, after vetoing his company's Pride Month ad campaign citing concerns it might 'alienate the straight demographic,' was photographed last Saturday joyously participating in the Pride parade with his wife, two kids, and a suspiciously large inflatable rainbow unicorn.

Sources say Mr. Thundercock's family was 'living their best heteronormative lives,' while Chad himself was overheard declaring, 'This is great family fun! It's almost as good as a tax write-off!' His sudden about-face has sparked a flurry of accusations ranging from 'tone-deaf' to 'the equivalent of wearing a MAGA hat to a Beyoncé concert while simultaneously trying to sell her merchandise.'

The fallout? MegaCorp's marketing team, now facing a full-scale existential crisis, has proposed replacing all future commercials with interpretive dance numbers featuring drag queens and a troupe of gender-fluid squirrels. Moreover, sources indicate that all future parade floats must now be equipped with gender-neutral glitter cannons capable of firing biodegradable sparkle in a spectrum exceeding 1000 rainbow shades.

"We're going full-tilt woke," confirmed a stressed-out intern, visibly clutching a shot of espresso. "Our new company motto is 'Embrace the fabulous, or we'll release your internal emails to the press.'"

Meanwhile, Chad Thundercock is reportedly working on his TED Talk, titled 'From Homophobic CEO to Rainbow Daddy: My Journey of Self-Discovery (and Increased Market Share).' Tickets, naturally, are priced at $69 – a number that some believe is a subtle yet ironic nod to the historical price of 'a good time,' though MegaCorp denies any such connotations. This reporter can independently verify, however, that the tickets do come with a complimentary rainbow-striped fidget spinner.