In a plot twist worthy of a RuPaul’s Drag Race finale, Chad Thundercock, the fitness influencer whose Instagram was once a haven of aggressively heteronormative gym selfies and inspirational quotes like 'Real men don't wear crop tops,' has been appointed Global Ambassador for Queercore Couture, the avant-garde fashion house known for its gender-bending designs and commitment to 'fluid fabulousness.'

The internet, predictably, exploded. Chad’s previous pronouncements about traditional gender roles were unearthed, with one infamous post showing him instructing his followers that ‘a woman’s place is in the kitchen… making protein shakes.’ This now seems ironically quaint compared to his current endorsement of clothing lines that feature things like 'deconstructed masculinity' and 'artisanal gender ambiguity.'

Queercore Couture’s CEO, a gender-fluid performance artist who identifies as 'a shimmering kaleidoscope of pronouns,' explained the decision with characteristic panache: 'Chad’s journey represents the transformative power of self-discovery. We believe everyone deserves to express their inner unicorn, regardless of their previous Instagram captions.'

This appointment, according to some prominent social commentators (myself included), perfectly encapsulates our current cultural moment; a time where the line between conservative dogma and rainbow capitalism is so delightfully blurred that only a seasoned drag queen could untangle it. Has Chad undergone a genuine transformation? Or is this merely a savvy business move, capitalizing on the ever-expanding market of self-acceptance through high-fashion absurdity? The only thing certain is that he’s now sporting a sequined crop top and some impressively high heels, proving that sometimes, the most unexpected pairings make the most fabulous outfits. Or at least, the most profitable ones.

Meanwhile, the stock price of 'Masculinity: The Fragrance' has plummeted. Coincidence? I think not.