In a stunning display of unintentional irony, Chad Thundercock, a local weightlifter known for his 'intense stare' and questionable gym hygiene, has launched his own Pride collection after publicly mocking a rival gym's rainbow-themed jerseys. Chad, who initially declared the rainbow jerseys "too flamboyant for a real man's gym," now finds himself knee-deep in glitter, sequins, and a collection that's so aggressively gay it's practically a Pride parade in miniature.

"These jerseys are what I call 'alpha-gay,'" Chad explained, flexing a bicep that could probably crush a small car. "They're bold, they're daring, they're... well, they're a lot more sparkly than I anticipated." The collection includes sleeveless tops featuring anatomically correct depictions of various Pride flags (a departure from Chad's previously expressed preference for 'traditional' designs), and leggings that leave very little to the imagination. Several items have been branded with phrases such as "More Gay Than Your Boyfriend" and "I Love My Gay Friends...and Their Abs."

"The original idea was to create a subtle, manly nod to Pride," admitted Chad's publicist, Brenda Glitterbomb, a seasoned expert in navigating the unpredictable waters of viral controversy. "But the focus groups kept asking for more...rainbow...and feathers. Who knew?"

While Chad's motives remain unclear (possibly involving a misplaced bet with his ex-girlfriend who is a proud lesbian and owns a rainbow-hued yoga studio), his foray into the world of 'woke' merchandising has already caused a significant stir. Conservative groups have denounced the collection as an affront to masculinity, while LGBTQ+ activists are simultaneously laughing hysterically and questioning Chad's sanity. The collection is selling out faster than tickets to a Beyoncé concert. The world, as it so often does, simply cannot make sense of Chad Thundercock.